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Email Patterns for Web Apps
25 Emails You Should Send to Your UsersLast month, I have spent quite some time researching about email patterns web apps commonly use. My goal was to find out the best practices so that we can...
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Audio is expanding the internet
The future of delivering content is audio Screens are shrinking. The once large desktop computer is being replaced with compact mobile devices. Yet, we want to remain informed and entertained online....
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We’re sorry to see you go
The 5 most annoying unsubscribe messages and what to do insteadI’m a big fan of the “Irish goodbye.” You know, where you slip out the back door before anyone knows you’re gone? It’s easy, efficient,...
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Word Purge
How my workplace finally rid itself of tired, overused and plain inaccurate language—and had fun doing itHave you heard that humans swallow eight spiders a year?Chances are you have, and chances are...
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Homepage, Sweet Homepage
Land safely, land everywhere in a website Where did our visitors go?Homepages are not anymore what is used to be. We recently run a quick check on visits for the home pages of “Digital Agenda for...
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Writers’ Pet Peeves with Designers — And How to Move Past Them
Writers’ Pet Peeves with Designers — And How to Move Past ThemNot all content writers are happy writers. In fact, some of us are downright peevish. But all content writers write letters. Here is my...
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Six Deadly Sins of Nonprofit Writing
Confessions of a sinnerAs a veteran writer for nonprofits, I know that mission-focused organizations win credibility with strong writing and lose credibility with poor writing. “Great content builds...
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10 reasons why journalists and content marketers need to look at the New York...
Founded in 1851 and the winner of 112 Pulitzer Prizes, the New York Times is one of the famous newspapers in the world. But like all newspapers in the last few years, it has suffered from the switch in...
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Pretty Much Everything I Know About the News Business
Last month, venture capitalist Marc Andreessen posted what, in his view, was the future of the news business. Reactions were varied, but everyone had one. I joked that my entire Twitter stream was...
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Why PR needs to be part of your Content Marketing workflow
Getting earned and owned media working as oneJournalism and PR has had an interesting few years. Many traditional print magazines have given way to the web, while newspapers have had to change their...
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